Branding and launch strategy

Center for Illinois Politics

I had the pleasure of working with the founders of the Center for Illinois Politics to establish the new organization's brand and messaging.

Connecting People to Politics

The Center for Illinois Politics is a non-profit founded by former state legislators. I worked with the founders to refine their many hopes and dreams to a concise core: providing people with clear, fact-based information that empowers them and encourages them to be active in politics. The tagline? Connecting people to politics.

From this message, I designed the logo with the colors that represent our polarized political process, but with a form and details that imply connection.

I worked with Webitects to define a modern, bright, friendly aesthetic for the website. I also helped the new organization craft and execute its launch strategy.